No Personal Data in Grocery Pricing Act (119th Congress)
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The No Personal Data in Grocery Pricing Act (H.R. 10905) was introduced by Representative Eugene Vindman on October 22, 2026 and referred to House Energy and Commerce. It remains proposed legislation, with its operative section taking effect one year after enactment if adopted.[1][2]
Proposed pricing restrictions
The bill covers food stores with at least 15,000 square feet of retail sales space and associated online sales. It would prohibit individualized pricing using personal data, biometric-based pricing, and defined dynamic price increases based on the times or characteristics of expected shoppers. Its definition does not equate every price change with prohibited dynamic pricing.[2]
Specified coupons, voluntary loyalty programs, eligibility-based discounts, shared markdowns, disclosed service fees, complaint remedies and store-location differences would remain permissible subject to conditions. These exceptions cannot use facial recognition or other biometric data; most also cannot exceed the generally available price. An anti-evasion provision applies to indirect practices and intermediaries.[2]
Enforcement and state law
The FTC would enforce the restrictions and could issue implementing and anti-evasion rules. State attorneys general could seek injunctions, compliance, compensation and other appropriate relief, subject to notice and coordination rules. An ongoing FTC action would limit overlapping state actions against the same defendants for the same alleged violation. More protective state pricing laws would be preserved.[2]
Related coverage
References
- ↑ Official H.R. 10905 status record, complete action history and sponsor checked October 27, 2026.
- ↑ 2.0 2.1 2.2 2.3 H.R. 10905 introduced text, complete §§1–2, including all exceptions, enforcement provisions and seventeen definitions, reviewed October 27, 2026.