AI Advertising Disclosure Act (119th Congress)
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AI Advertising Disclosure Act (119th Congress)[1]
United States — Federal[1]
Proposed legislation[1]
AI Advertising Disclosure Act (119th Congress)[1]
See the dated record below.
See the timeline and source documents below.
Not recorded as a single article-wide date; see the dated source notes.
Legislative record — August 24, 2026
Representatives Seth Magaziner and Eleanor Holmes Norton introduced H.R. 10146, the AI Advertising Disclosure Act, on August 24, 2026, and the bill was referred to the House Committee on Energy and Commerce.[1]
The proposal would apply to consumer-facing AI chatbots and generative-search tools operated by entities with more than 50,000 monthly active users, requiring clear, conspicuous disclosure when responses are influenced by commercial arrangements.[1] It would also prohibit covered entities from obscuring required disclosures or presenting sponsored content as organic AI reasoning, and it would require an internal registry of commercial arrangements that influence generated content.[1]
The Federal Trade Commission would receive rulemaking and enforcement authority, state attorneys general could seek injunctions and damages, and injured individuals could pursue actual damages or up to $1,000 per violation, with enhanced damages for willful or knowing violations.[1]
See also: Nextgov/FCW coverage of the AI Advertising Disclosure Act, August 28, 2026.