Editing Maryland AI Dynamic Pricing Act (section)

== Background ==

HB 895 was an Administration bill introduced by the Speaker at the request of the Governor. It was cross-filed with SB 387, assigned to the House Economic Matters Committee and Senate Finance Committee, passed the House 96-32 on third reading, and was approved by the Governor as Chapter 154.<ref name="mga-detail" /> Transparency Coalition described HB 895 as part of Maryland's 2026 AI legislative package and characterized the law as the first state prohibition on AI-enabled individualized grocery pricing.<ref name="tcai-may1">[https://www.transparencycoalition.ai/news/ai-legislative-update-may1-2026 Transparency Coalition, "AI Legislative Update: May 1, 2026"]</ref>

The Department of Legislative Services fiscal note explains the policy concern as algorithmic or data-driven price personalization. It cites Federal Trade Commission work finding that third-party intermediaries can use location, browser history, shopping history, mouse movements, abandoned carts, and other consumer behavior signals to target individual consumers with different prices for the same goods or services.<ref name="fiscal-note" />